Leadership, Strategy, and Growth Tailored to Your Business
S2 Strategic Advisory - Empowering individuals and businesses to achieve their goals and unlock their full potential
S2 Strategic Advisory - Empowering individuals and businesses to achieve their goals and unlock their full potential
I founded S2 Strategic Advisory to help people and businesses grow with strategy, knowledge, and confidence. After decades working across corporate, entrepreneurial, and franchise environments, I saw the real need for strategic support that blends business intelligence with emotional intelligence. That’s the heart of my work—combining business know-how with human connection to drive meaningful and impactful results.
Throughout my career, I’ve worn many hats: business owner, sales leader, coach, strategist, mentor, operator. Each role sharpened my ability to solve complex challenges, lead with empathy, and build trust-based relationships that move the needle. I’ve always thrived in dynamic environments and pride myself on bringing structure, creativity, and insight to every engagement.
At my core, I believe in the power of the 3 C’s—communication, collaboration, and culture—and the 3 S’s—strategy, structure, and support. These principles guide my approach to everything I do. Whether I’m coaching, advising, or stepping into a fractional leadership role, my goal is the same: to empower others to unlock their full potential and grow stronger.
At S2 Strategic Advisory, my mission is to empower individuals and businesses of all sizes to achieve unparalleled success by leveraging my decades of experience in sales, business development, operations, and coaching.
I take a holistic approach, focusing on various aspects of a business’s operations to identify areas for improvement, coaching, and growth. I work closely with my clients to develop customized solutions that meet their individual needs.
I am passionate about helping businesses succeed and am committed to delivering exceptional service.
Empower your team with results driven sales strategies and business development techniques along with strategic planning to drive revenue, enhance client relationships, and foster sustainable growth
Strengthen communication and collaboration to create a thriving and cohesive workplace culture through customized EI/Soft Skills coaching and training
My tailored approach specializes in providing franchisors, franchise owners, or perspective franchisors with the tools, knowledge, and confidence they need to succeed
Gain executive-level support and expertise without the full-time commitment. My Fractional Chief Sales Officer (CSO) and Chief Operating Officer (COO) services provide strategic leadership along with growth and operational excellence, helping businesses operate efficiently and effectively while achieving their goals
✅ I bring wisdom, knowledge, and experience to your business—so you can grow with confidence and guided support
✅ I help you design and execute sales strategies that align with your goals and deliver measurable impact
✅ I coach individuals and teams to elevate communication and emotional intelligence
✅ I offer thoughtful, grounded guidance to help you navigate challenges with perspective
✅ I’m a dedicated partner committed to your long-term success
✅ I’ve built and scaled a business from the ground up—so I know firsthand what it takes to lead, adapt, and succeed
✅ My experience spans large corporations, entrepreneurial ventures, and franchise systems—giving me a unique lens on what works across different businesses
✅ I’ve advised on growth strategy and synergistic partnerships
✅ I bring expertise across operations, sales, coaching, and business development—supporting clients through various phases of growth
✅ I operate with trust, strategic insight, and consistent follow-through
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